Simple Steps for Creating a Vision Statement for Your Business

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20140306 TF - BLOG - Vision2

When over 70% of people can’t recite their company vision, it serves as a reminder that when the leader has a cloudy and confused picture of where they’re going, those they lead feel disconnected, too.


Every organization needs a guiding light.  This guiding light is the motivator for you and your team.  It will help you hire the right people to join your team and it should engage your customers.  It should speak to your heart and inspire you and your team to do more.  This guiding light is your VISION.     

What is a vision statement?

A vision statement is a simple, clear sentence that communicates the ‘Why’ of your business; it is a legacy you are leaving to the world; it inspires you & your team; it is larger than life and most likely will not be achieved in your lifetime.  

How do I create a vision?

Creating a vision for your business can seem like a daunting task but it can be quite simple.  Think about the times you’re totally fulfilled in your business, i.e. you just filled a big order, you found a solution for a customer, or you went above the call of duty.  What is going on at that moment?  What are you feeling?  Why are you feeling that way?  Where do you want your business to go? 

A Vision Session is a fun and easy way to start creating…

Here is what you will need:

  • 1-2 hours
  • Large Paper – flip chart
  • Colored markers
  • Key team members and or partners… yes, that can mean your spouse.  
  1. Hang your paper on the wall and start writing the words that inspire you about your company in one color. 
  2. In another color, add who benefits from your business – this may be a long list. 
  3. Lastly, add words/phrases describing the ‘What’ your business does for others. 
  4. Start creating sentences by taking the top words you find yourself connected to.  Once you have a sentence or two, see how you can simplify it. 

After you’ve come up with your initial vision, let it hang around for a while; let it resonate with your soul.  Tweak it, if necessary.  The end result:  a statement that drives you

Finally, share it with EVERYONE – your team, your clients, and your prospects!  Put it on your marketing materials, your email signature, your wall, and use it in your hiring process.



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