Is Your Small Business Engine Going Round But Not Moving Forward?

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You May Be Surprised What Affect Your Vision, Mission And Culture Will Have On Your Team And Ultimately Your Business.


When looking at your business as a bus, is everyone in the right seats and are they on the right bus? In many cases it may be no… however without laying the proper foundation you will just keep spinning your wheels. So, how do you go about doing that?

The first three steps you’ll need to take is creating your company vision, mission, and culture.
When creating your company vision make sure it is bigger than you and that it will engage and inspire others and include your core values, core purpose, and your envisioned future.

You’re mission will answer these questions:

• Who are we … ?
• What business are we in … ?
• Who are our customers … ?
• What makes us different … ?

The ‘What’ is what makes us different and is really important, it needs to be something your competition wouldn’t say. Steer away from good quality good service since I’m sure they are already using that one. And what does that mean anyway!

To create the culture in your business involves identifying what values that are important to you as a business owner, for your team, your customers, as well as the overall success of your business.

Once you start going through this process it will become pretty obvious who is on the right bus and who is not. The employee’s who are not in line with your values will become uncomfortable working for you and will usually leave. Now you can fill their seats with the right people.

When filling those seats we look to the passion and values of a potential team member first before looking at their technical knowledge and skills. In most cases you can teach someone the technical skills but it is near impossible to teach someone else passion or your values.

Now some of your employees may be simply in the wrong seats or positions. We want to place each team member in the role that they are best at and often it comes down to their personality style. Look at what they love doing and what are they really good at. Then if you have a position they could fill put them their… Don’t create a position before your ready for it just because someone on your team doesn’t fit their position.

Once you only have the right people on your bus in the right seats you’ll start to see your company build momentum and really moving forward.

Here are some helpful links on vision, mission, and culture:

Build a Strategic Framework: Mission Statement, Vision, Values …

Basics of Developing Mission, Vision and Values Statements

The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do about It by Michael E. Gerber, has a great chapter on Vision, Mission & Culture and what it means to your business.

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