Keep It Simple for Success

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ActionCOACH MN says: Doing the right things right, every day, is the only way to create long term business success


Small businesses usually start out fairly simple. A limited number of team members, sometimes just the owner. Consistency is easy; the same person is doing every job. It becomes instinctive as to what needs to be done every day to produce a quality product or service.

In business growth the processes get more complicated. There are more people involved, more decisions to be made, more money invested and more chances along the way for mistakes and profit leaks.

Scripts are one of the most important and easiest places to start systematizing your business. Being consistent with how your phones are answered and what is said to your customers is essential to this process.

To maintain your profit margin as the business grows requires systems that help keep processes consistent and simple.

“You put your right hand in, put your right hand out, put your right hand in and you shake it all about, do the hokey pokey and turn yourself around, that’s what it’s all about.” Do you remember the next line? “You put your left hand in, put your left hand out, put your left hand in and you shake it all about, do the hokey pokey and turn yourself around, that’s what it’s all about.”

Repetition and following a system is key to creating consistency in your business. By now I know you are singing the song. Think about each step… “put your right leg in, put your right leg out”,…everyone knows the next step is put your right leg in and shake it all about.. When each person on the team knows what to do, and you don’t have to make decisions every step of the way, running your business is easier. Unclear or inconsistent rules complicate production, marketing, finances and every area of business.

Step by step in your business doing the right things right is what it takes to build a profitable business that can work without you. The Paretol Principle states that we can systematize 80% of what we do in business. This allows more time and energy to deal with the 20% of situations that require more attention.

Basic steps to systematizing
1. Identify what processes you can systematize
2. Write down every step that must be done to reach the desired outcome
3. Create the supporting documentation for each step of the process
4. Work with the system to be sure it works for you and that everyone understands it
5. Be sure the process, including detailed steps is accessible to everyone on the team
6. Test and Measure the process for results
7. Hold team members accountable to following the system.

So if the hokey pokey really is what it’s all about, are you putting your whole self in?

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