If the idea of writing your first blog scares you, Joy Orvis, wants to share her first experience with you.
Ok, so you made the decision to start blogging but you’re a afraid and not sure where to begin. I can relate!
This is my first business blog and a veteran in sales and marketing and a one-time small business owner, I was a bit nervous to begin also. The idea of stepping out in front of millions of people with my words can be a bit scary. Okay, a lot really!
To help me I decided to go to the very place my words would soon appear, the Internet, and this is what I found.
One of the first blog posts I found by Neil Patel, stated “If a teenager can do it, so can you”. Well, when you look at it that way, how hard could it really be? I soon discovered writing a business blog is not like writing for your freshman composition class. And “No”, you do not have to be an expert writer. I learned that it is important to be real and transparent so being open, passionate, and even a bit silly is ok. So once I had that in mind I followed these simple steps.
Step 1: Pick a Current and Relevant Topic
When writing a blog for your small business just start thinking about your business. A post I found on TheMarketingSpot.com suggests you start with questions from your clients. You can even solicit ideas from your staff. This is a great way to get buy-in from them and enthusiasm for such a project.
Step 2: Create an OutlineYou really need to know your audience and writing for the Web is different than other mediums. “Blogs are meant to be a quick read” says Debbie Wile, who also states “Writing for the Web means writing for Scanners.” That means you will need to include the following in your text:
• Sub Heads
• Short Paragraphs
• Picture or graphic
Step 3: Write Your First DraftJust start writing. This is where the rubber meets the road. It may look sloppy at first, but that is ok. In the next step you can go back and make cuts and corrections. In this step you want your personality to shine though to your reader.
Step 4: Proof ReadYou would think proof reading would go without saying, but I’m saying it. With the emergence of technology, I find the skills I once had for catching spelling and grammar errors have been replaced by that red, green or blue underline that comes with most software programs. However, they will not catch everything and are not meant to replace the simple but tedious step of just reading your blog out loud.
Step 5: SEO OptimizationThis last and final step is the subject of many blogs and one I will not attempt to be the best resource for. However, here are a few I found to be most helpful:
A few suggestions I found on these blogs include the following:
Read other blogs or articles on related content and quote them in your blog with a link back to their blog or article.
Host blog or post on another blog site with links back to your blog.
Select 6-8 Keywords
Make sure use the keywords in the first 250 words of your blog
• Create the Headline (H-Tag)
Select 1 of the 6-8 keywords you chose that would work for your headline and put it first.
Write a headline around that but keeping the Keyword the first word or as close to it as possible.
Well there you have it, my first blog is done and my voice can now be heard by millions. “Everybody has an online identity whether they know it or not, and a blog is the single best way to control it,” Debbie Weil says. Blogging is where as a small business owner you can really connect with clients or even your staff. So now is the time to just start writing and have fun!by