Small Business Identity Crisis – Fire Fighter or CEO?

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Small business owners often find themselves in a leadership identity crisis, but Coach Barb says it’s a crisis of leadership.


As the CEO and leader of your small business, how many masks do you carry in your bag of tricks every day to play your different roles?

A small business owner may find themselves at times in the role of sales person, marketing director, technician, receptionist, trainer, human resources manager, hand holder, advice giver, bookkeeper, customer service representative, shipping and receiving handler, quality control, shop manager, cleaner, plant waterer all with very little help and at the cost of being the true CEO and leader in their business.

A role a lot of small business owners find themselves spending most of their days in is fire fighter; handling the biggest issue that comes across their desk each day. Whether it is the late shipment or late employee, the cash flow shortage, or the low sales numbers, so much energy goes into putting out the fire for today that little energy is left to create the process and systems to prevent tomorrow’s fire. What’s left is an exhausted firefighter rather than an energized CEO (the above picture illustrates my point).

The real super hero in small business is the business owner who understands that to be successful requires they be the leader in their business. While taking the time to put together positional contracts or job descriptions for team members, do you have one for yourself as the CEO of your business?

While the reality of small business ownership is that at times you may find yourself doing many different roles in the business. It is important to remember that the responsibilities of the CEO cannot be done by anyone else on the team. In a small business goal setting, planning the course, developing leaders of the team, evaluating the organization, overseeing team development, setting the culture of their business, staying on top of competition trends, being a face for the company, developing and monitoring strategies for ensuring the long-term financial viability of their business must be done by the owner.

It is not putting out the daily fires that will build a strong, profitable business. It is by doing the thousands of small things right day after day in your business, by being a leader and by building a team of leaders that small business hero are made.

What is your role fire fighter or Super CEO? Read more on CEO job descriptions

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather