Easy Steps To Creating A Consistent Marketing Plan

A consistent marketing plan is one of the key factors for a improving your small business   Many small business owners confuse marketing and advertising. Marketing is a systematic planning and implementation of activities that are intended to bring leads into your business. Marketing is … [Read more...]

Why You Should Be Using Social Media…

Jump On The Social Media Train.   Social Media get on board the train or get left behind in a hurry!! CHOOO!! CHOOOOO!! The train is leaving!! Picture this: you’re a small business owner who has a great widget to get out into the market with a budget the size of a pea. How can you get to … [Read more...]

Why A B2C Small Business Can Benefit From Social Media

Why A Small Business Retailer Can Benefit From Social Media   With so many big box retailers going social as a small business owner retailer you may be asking yourself if you should too. I would say yes! Now is the time to look into how the different platforms of social media can work for … [Read more...]

Can Social Media Marketing Generate Leads For Small Business?

Using social media as a marketing tool is really no different than traditional marketing when trying to gain leads.   I think we can all agree that the point of marketing is to gain leads for our sales process. So why should social media marketing be any different? I have read a number of … [Read more...]

6 Ways Small Businesses Can Succeed Using Linked-In.

Overview of Linked-In’s ‘Timeless Guide To Small Business Success’.   My company, ActionCOACHMN, joined Linked-In just a few months ago and I have to say I am impressed by all the ways it can be used to market small businesses. As a former small business owner myself, I have to say I was … [Read more...]

Improving Customer Service Is Not What You Say But What You Do.

“You had me at hello” says Carmen Morehead, but quickly states how customer service was lost with failure to follow through.   In the article '5 Ways To Lose Good Customers' they state that it is not just the purpose of a business to “create a customer”, but to “keep a customer” I too … [Read more...]

5 Steps To Stress-Free Business Networking.

Networking for your small business does not have to be stressful!   Meeting new people; how many of us do this daily basis? In general, most of us do. We meet them in the line at the store, at the register at the gas station, while watching our children’s sporting events and this seems very … [Read more...]

5 Steps to Managing Social Media For Small Business.

Here are some key steps to help you effectively manage and organize your social media marketing.   When utilizing social media as part of your marketing initiative for your small business it can get overwhelming. However, here are some quick steps to help you get organized. Step 1: Set … [Read more...]

Is The Best Customer The One With The Most Money?

The most important part of the marketing process is knowing your target market.   People buy on emotion; emotions play a huge role in our buying decision process. In fact even when we believe we are making logical decisions, our choice is actually based on emotion. The two major things we … [Read more...]

5 Steps To A DIY Custom Facebook Fan Page For Your Business.

You don’t need to be a graphic designer to create a custom fan page for your small business if you follow these simple steps. Chances are you have a Facebook profile page for your personal use, right? With over 500 million users, it's hard to ignore that Facebook is a must for small business … [Read more...]