Simple Steps for Creating a Vision Statement for Your Business

When over 70% of people can’t recite their company vision, it serves as a reminder that when the leader has a cloudy and confused picture of where they’re going, those they lead feel disconnected, too.   Every organization needs a guiding light.  This guiding light is the motivator for you and … [Read more...]

“He who stops being better stops being good” – Oliver Cromwell

Coach Tracy Ford explains that you must be living in a world of constant, never ending improvement. Read why....   In Japan, the word for constant and never-ending improvement is kaizen. This is a philosophy of warriors, Japanese businesses, and of successful people. They ask the questions … [Read more...]

Why Do So Many Of Us Fear Selling?

The difference between old selling and new selling methods may change your mind, explains Coach Tracy Ford   What do you think of when you hear the word sales person? Take a minute to write them down. Do you see many positive words? If you are like so many of us, you have a negative view … [Read more...]

Feedback: The Breakfast of Champions

Coach Tracy Ford Explains That Negative Feedback is an Opportunity for Improvement   Ken Blanchard & Spencer Johnson, authors of the One Minute Manager, said that “Feedback is the breakfast of Champions”. So my question to you is, what are you eating for breakfast? Are you only eating … [Read more...]

Easy Steps To Creating A Consistent Marketing Plan

A consistent marketing plan is one of the key factors for a improving your small business   Many small business owners confuse marketing and advertising. Marketing is a systematic planning and implementation of activities that are intended to bring leads into your business. Marketing is … [Read more...]

Is Downsizing Your Small Business Achieving The Results You Desire?

Coach Tracy Ford says; You may be surpised that cutting your way to profits, the more comfortable approach is not enough   Chances are if you’ve tried to cut your way to profits it may not be working for you. So what else have you done to create more business? Are you doing things pretty … [Read more...]

Four Simple Steps To Have All The Time You Want And Some Left Over!

How To Create a System To Increase Your Productivity and Put More Cash in the Bank.   We all have all heard the phrase “I keep running out of money before I run out of month!” Basically we spend what we earn unless we have a plan for it. … [Read more...]

Is Your Small Business Engine Going Round But Not Moving Forward?

You May Be Surprised What Affect Your Vision, Mission And Culture Will Have On Your Team And Ultimately Your Business.   When looking at your business as a bus, is everyone in the right seats and are they on the right bus? In many cases it may be no… however without laying the proper … [Read more...]

Is The Best Customer The One With The Most Money?

The most important part of the marketing process is knowing your target market.   People buy on emotion; emotions play a huge role in our buying decision process. In fact even when we believe we are making logical decisions, our choice is actually based on emotion. The two major things we … [Read more...]

14 Steps To Continuous Process Improvement In Your Small Business.

Surviving as a small business owner and keeping your sanity will require continuous process improvement in your business.   Continuous Process Improvement is how you can separate yourself from your competitors. With the economic downturn we have experienced in the last few years it’s … [Read more...]